The phrase "in the wrong direction" means that something is moving or proceeding in a way that is not correct, accurate or expected. It suggests that there has been an error made, and that the current path taken is leading away from the desired outcome or goal. This could refer to actions, decisions, or even physical movement - if someone is walking or driving in the wrong direction, they are moving against their intended course. The phrase can also imply a sense of disappointment or frustration with the situation at hand, as it suggests that things are not going according to plan and progress is being hindered.